Articles by Grace Tan
How much does a Google Ads campaign for a new launch cost, and what drives cost per lead?
What a Google Ads campaign for a Singapore new launch costs, how each click is priced and what moves your cost per lead, with a worked example.
Google Ads account suspended? What Singapore property agents should do next
Google Ads account suspended? How Singapore property agents read the notice, pick the right route, write a factual appeal and avoid a second suspension.
Why do Google Ads accounts get suspended? 7 reasons for Singapore property ads
Seven reasons Google Ads suspends or pauses property launch accounts in Singapore, which ones come without warning, and the checks to run before launch.
ProjectSG 360 Marketing Package vs DIY for Property Agents
Compare ProjectSG's 360 Marketing Package with running new launch marketing yourself: what each includes, the full cost with ad spend and GST, and who it suits.
Why timely follow-ups convert property enquiries, and how to follow up within PDPA and DNC rules
How fast to reply to a property enquiry, how to follow up by call and WhatsApp, and what the PDPA and Do Not Call rules allow, with sources.
Why Traditional Marketing Methods Are No Longer Enough for Property Agents
Flyers and print ads can't show who responded and need reprints when details change. How search ads, tracked links and project pages fill the gap, with sources.
