Cheapest early, dearest near launch
CPC was at its lowest during the GLS period, at S$1.**, then climbed as the preview and launch date neared, reaching S$6.**: up S$5.** (525.**%) over all data collected.
- Min
- S$1.**
- Avg
- S$3.**
- Max
- S$6.**
In your ProjectSG dashboard
CPC Intelligence Suite
Gain visibility into CPC trends and market competition, so you can plan campaigns more strategically and budget wisely.
- Track the current CPC and the trend for each project
- Avoid overspending on marketing cost
- Plan your budget more effectively
Lentor Gardens ResidencesCurrent CPC
S$6.**
▲ S$5.** (525.**%) over all 15 data points
Lowest during the GLS period
Rises nearer preview and launch
- Min
- S$1.**
- Avg
- S$3.**
- Max
- S$6.**
124 projects pricedCurrent CPC for each one
S$3.** average CPCAcross all projects
S$1.** to S$8.**Cheapest to most expensive
7-day and 30-day movesSee which CPCs are rising
Dashboard snapshot, June 2026, with cents hidden. Your dashboard shows the exact, current figures.
Why CPC matters
What you pay per click changes through a project's life
Timing your campaign around the GLS, preview and launch dates changes what each click, and each lead, costs you.
Peaks at launch, rises again with commission
CPC hit its highest peak during the preview and launch period, eased off, then rose again when the commission percentage increased.
- Min
- S$1.**
- Avg
- S$2.**
- Max
- S$5.**
Inside the suite
Three tabs: CPC Table, CPL Estimator and Spend Stress-Test
Find it in your ProjectSG dashboard under Advertising.
CPC Table
- Current CPC for every priced project, with its 7-day and 30-day change and a trend line
- Average, cheapest, most expensive and biggest 7-day mover at a glance
- Search projects, filter by a minimum and maximum CPC, and compare the ones you pick
- Open any project for its CPC history, monthly averages and min, average and max
CPL Estimator
- Understand the potential cost per lead for each project, so you set realistic expectations
- See CPL at 0.8%, 1.5% and 1.8% conversion, or your own custom rate
- Tap cells to highlight and compare projects, and forecast lead cost before you commit budget
Try it
CPL estimator
Cost per lead = CPC ÷ conversion rate. Tap any CPL to highlight it and compare.
| Project | Current CPC | CPL at 0.8% | CPL at 1.5% | CPL at 1.8% | Custom at 1.0% |
|---|---|---|---|---|---|
| 10 Evelyn | S$1.** | ||||
| 19 Nassim | S$2.** | ||||
| 21 Anderson | S$5.** | ||||
| 8@BT | S$3.** | ||||
| Alana | S$2.** | ||||
| Altura | S$2.** | ||||
| Amber House | S$6.** | ||||
| Amberwood at Holland | S$4.** | ||||
| The Arcady at Boon Keng | S$3.** | ||||
| The Continuum | S$4.** | ||||
| Aurea | S$3.** | ||||
| TMW Maxwell | S$3.** |
CPCs from the CPC Intelligence Suite, June 2026, for 12 of the 124 priced projects, with cents hidden. Your dashboard shows exact, current figures for every project.
FAQ
Questions about the suite
Where do I find the CPC Intelligence Suite?
In your ProjectSG dashboard, under Advertising, next to Ad Report and Ad Credits.
How is the cost per lead estimated?
CPC divided by the conversion rate, the share of clicks that become leads. For example, a S$3.00 CPC at 1.5% conversion means each lead costs S$200.00. Choose 0.8%, 1.5% or 1.8%, or enter your own rate.
How does this help my budget?
You see which projects are cheap or expensive to advertise right now, and how their CPC is moving, so you can time campaigns and spread budget across projects instead of overspending on the costliest ones.
Free leads projection
See what your ad budget can bring in
Tell us your projects and monthly budget. We send back a complimentary campaign projection, with no obligation.
