From a parent’s first search to every lesson after.
ProjectSG builds the system education businesses grow on: campaigns on TikTok, YouTube, Instagram and Facebook, landing pages and websites parents trust, fast WhatsApp follow-up, honest Google reviews and your centre’s own AI-powered learning app. One team connects every step.
Illustration Your Centre is a made-up tuition centre, not a client.
Parents ask several centres at once. Every gap sends them to the next.
A parent looking for a class checks your page, your reviews and how fast you reply, usually on a phone and next to other centres. Good teaching is not enough if it does not show at every step.
- The page
It does not answer the search
They searched for Sec 3 A-Math and landed on a home page that opens with the preschool phonics programme.
- The reply
It comes too late
Messages sit in four inboxes and replies come hours later, after the parent has asked another centre.
- The reviews
The profile looks quiet
A handful of old reviews and an unanswered complaint near the top give parents a reason to keep scrolling.
And once they enrol, paper registers, WhatsApp groups and marking after hours take the time meant for teaching.
Five stages, one team, and every hand-off planned
Each service works on its own. Together, each stage hands the family on to the next, so nothing is lost between a parent’s search and your classroom.
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01
Get found
Be there when parents search on Google and when students scroll TikTok, YouTube and Instagram.
Hands onEach ad and post sends families to the page for their class, tagged with where they came from.
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02
Land on a page that converts
The level and subject in the headline, one clear first step, your own proof beside the button and a short form.
- Landing page creationA page for every class parents search for
- Corporate websiteEarns parents’ trust at first look
Hands onWhatsApp opens with the level, subject and first step the parent picked, already written in.
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03
Follow up fast
Parents often ask several centres at the same time. A quick, clear reply makes the difference.
Hands onAfter the trial lesson, a short message asks the family for an honest review.
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04
Build your reputation
Parents often choose a centre on what other parents say. Keep your Google profile current and every review answered.
Hands onWith parents’ permission, approved reviews become proof beside the button on your pages.
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05
Run the centre on its own app
Auto attendance, late alerts, lesson recordings, AI-drafted quizzes and auto marking, in your brand. AI drafts, teachers approve.
Back to the startDay reports and progress reports keep parents close, and are natural moments to ask for a review that helps the next parent choose you.
Budget follows trial bookings. Every enquiry carries the page, platform and campaign that brought it, so each month the spend moves to what fills classes.
Planned around your timetable, approved by you
- 01Learn how you runLevels, subjects, timetable, branches, and who decides: the parent or the student.
- 02Plan the systemWhich services to start with, and in what order, from a free plan. You decide
- 03Build and launchPages, profiles, campaigns and app modules, in your centre’s brand. You approve
- 04Reply and askEnquiries reach your team on WhatsApp, and every family is asked for an honest review.
- 05Measure and improveEnquiries by page, level and platform. We keep what fills classes.
Start with what your centre needs most
Pick a goal to see where we would start, or go straight to a service. Every service begins with a free first step.
I want to
Landing page creation
Pages that turn parents’ searches into trial lesson bookings: the level and subject in the headline, one offer, and a short form or WhatsApp.
First stepFree Landing page plan Explore landing pages Four feedsLead generation
A full presence on TikTok, YouTube, Instagram and Facebook, a content engine we run, lead ads and a fast WhatsApp hand-off.
First stepFree Lead generation plan Explore lead generation First lookCorporate website
A professional website that earns trust at first look, with programmes, teachers, timetables, fees explained and trial booking.
First stepFree Website plan Explore websites Real reviews onlyReputation management
Your Google Business Profile kept current, honest review requests, a reply to every review and a watch on what parents say.
First stepFree Reputation check Explore reputation management AI-poweredApp development
Your centre’s own learning platform: lesson recordings, AI-drafted quizzes, auto marking, auto attendance and late alerts for parents.
First stepFree App plan Explore app development PRNews features
An 800-word article about your centre, placed in news publications, for credibility with parents and a better chance of showing up in Google and AI answers.
Early bird, before GSTFrom S$7,999.00 See both packagesBuilt for education businesses parents choose with care
- Tuition centres
- Enrichment centres
- Language schools
- Music, art and dance schools
- Coding and robotics classes
- Preschools and student care
- Private schools
- Adult and professional courses
Children’s and parents’ details, handled with care
Education marketing involves children and their families, so consent and data protection are part of every service from the first day, with Singapore’s Personal Data Protection Act (PDPA) in mind.
We set things up to support your PDPA obligations. Your centre and its data protection officer stay responsible for your policies.
- Only what you needForms ask for what your team needs to reply, usually the parent’s name, mobile number and child’s level. Never an NRIC number.
- Consent before filmingStudents appear on camera only with their parents’ written consent. Faceless formats are always an option.
- Real reviews onlyWe never buy, write or reward reviews, and replies never mention a child’s name, class or results.
- Private by designIn your app, teachers see their own classes and parents see only their own child. Recordings stay with the class.
- Secure by defaultHTTPS on every page, encrypted connections and backups, and data kept for the period your centre sets.
- Honest claims onlyResults, grades and testimonials appear only with permission and when they are true. AI services are agreed with you.
Proof you can check
A Google partnership fewer than 50 companies in Singapore hold, awards from the industry, and an app we built and run ourselves.
Tier 0 Joint Growth Partner with Google
Fewer than 50
companies in Singapore hold this position with Google. ProjectSG is one of them, and a certified Google Partner agency.
See our Google Partner listing
Silver, Agency of the Year 2026
MARKETING-INTERACTIVE Awards Singapore, in the New Kid on the Block category.
Read the announcement
SME500 Awardee, 2025 and 2026
Two years running at the Singapore SME500 Awards.
Read the announcement
We build apps
We built and run our own app
ProjectSG Suite, our app for property agents, is designed, built and run by our own team, and is on the App Store and Google Play. Your centre’s app is built by the same team.
On the App StoreOn Google Play
See ProjectSG Suite
Scan to see it in your app store
One team for the search, the page, the reply and the app
- Development, design and marketing in one team, so the post, the page and the reply tell one story
- You approve every page, claim, review reply and app screen before it goes live
- We review enquiries with you to find where improvements bring the most value
- Offices in Singapore and Ho Chi Minh City
Our partner network: first access to new products and platform know-how
Get your business featured in the news
A professional copywriter writes an 800-word article about your business, and we place it in news publications, for credibility, backlinks and visibility in Google and AI answers.
See both packagesQuestions centres ask first
Do we need every service?
No. Each service works on its own. They work best together, so we set priorities with you, start with what your centre needs most and add the rest when it makes sense. Each one starts with a free first step: a landing page plan, a lead generation plan, a website plan, a reputation check or an app plan.
How much does it cost?
It depends on the services, the number of levels, centres and apps, and your goals, so we quote for your plan after the free first step. Ad budgets are set by you and paid to the platforms. News features are fixed packages: Non-guaranteed at S$7,999.00 and Guaranteed on The Business Times at S$12,999.00, early bird, before 9% GST. See both packages.
Who runs our ads?
ProjectSG does, as part of lead generation: lead ads on TikTok, Instagram and Facebook, and YouTube ads, which run through Google Ads. ProjectSG is a certified Google Partner agency and a Tier 0 “Joint Growth Partner” with Google, a position fewer than 50 companies in Singapore hold. Ads follow each platform’s rules on age and targeting, and most education campaigns speak to parents.
Do you only work with tuition centres?
No. We work with tuition and enrichment centres, language schools, music, art and dance schools, coding and robotics classes, preschools and student care, private schools and adult and professional courses: any education business parents or students look up before they enquire.
Can you guarantee enquiries, enrolments or rankings?
No. No one can guarantee a ranking, a number of reviews or an enrolment rate. Results depend on your classes, timetable, location, reviews and how quickly your team replies. We build on proven principles, track every enquiry and keep improving with you.
Will you write reviews, results or testimonials for us?
No. We use only your own results and reviews, shown with parents’ permission, and we never buy, write or reward reviews. To collect more honest reviews, see reputation management.
How do you handle parents’ and students’ personal data?
Forms ask only for what your team needs to reply and carry a consent line and a link to your privacy policy. Students appear in videos only with their parents’ written consent. In your app, access is by role, recordings are visible only to their class, and data is kept for the period your centre sets. We build with Singapore’s PDPA in mind; your centre stays responsible for its policies.
Is the app a ready-made product?
No, it is built for your centre: your brand, your modules and how you teach. We publish your apps under your centre’s own developer accounts on the App Store and Google Play, plus a web app. Apple and Google review every app before it is listed. See app development.
We can grow your sales. Ask us how.
Tell us what you are working towards. We will help you find a practical next step for your website, advertising or lead follow-up.
