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For property agents

New launch websites, ads and leads. One system.

ProjectSG® gives property agents ready-to-publish project websites, Google Ads run by a Google Partner agency, and OTP-verified leads with follow-up tools, all in one place.

Get a free leads projection See how it works
5,000+ sites createdwith ProjectSG®
200+ new launch projectsReady to publish from our directory
Google PartnerCertified Google Ads agency
OTP-verified leadsWith spam and agent checks

Trusted by agents from Huttons, ERA and PropNex

Huttons
ERA Real Estate
PropNex
The problem

Spending on ads, but getting few appointments?

Would you rather talk to 100 unresponsive leads or 20 ultra-interested prospects?

  • Limited keyword reach

    Focusing on a small set of keywords is like fishing with a tiny net. You miss a wider pool of potential leads.

  • One project, one page

    If prospects land on a single project page that does not meet their needs, they bounce, and you lose the appointment.

  • Unverified, unscored leads

    Fake numbers, spam and other agents waste your follow-up time before you reach a real buyer.

How it works

From new launch to appointment, in one system

  1. 01Pick a project200+ new launches in our directory
  2. 02Publish your siteChoose a template and go live in seconds
  3. 03Run Google AdsManaged by a Google Partner agency
  4. 04Get verified leadsOTP-verified, checked for spam and agents
  5. 05Follow up fastCall or WhatsApp from the lead card
  6. 06Book the appointmentTurn enquiries into showflat visits

Sample data Dashboard names, emails and phone numbers are made up.

Everything in Property

One system, seven parts. Here is all of it.

From the directory your buyers browse to the app in your pocket, and what it all costs. Every part links to its own page with the full detail.

01Property Ecosystem™

Every new launch, on a directory that carries your brand

Buyers search the whole market on your site. A lead who wants a different project finds it with you, so you keep the enquiry instead of losing it to the next agent.

  • Project details pulled from EcoProp every day, with no manual updates
  • Your logo, layout and colour scheme across the directory
  • One platform for every campaign, not a new website per project
Explore Property Ecosystem™
A personalised directory home page: project search with location, type, tenure, TOP and price filters, then new launches listed by district
The same directory on a phone, with search, filters and project cards
200+new launch projects Updated daily
Google Search Ads

Your ad first when a buyer searches the project

  • Each ad carries your name and the project's latest details
  • Run by a Tier 0 Joint Growth Partner with Google, a position fewer than 50 companies in Singapore hold
Lead management

Checked before you pick up the phone

  • CEA registry cross-check names the agent and agency, for co-broking
  • Leads Quality Score alerts you when a lead reopens your site, with their project search history
360° New Launch Marketing System®

The first and only project directory with a 360° Marketing System

  • Advanced search filters
  • Cross-selling
  • Follow-up tools
  • In-depth analytics
  • Mortgage calculator
02New Launch Website Builder

A website for every launch, live in seconds

  • Unlimited new launch sites, with no hidden fees
  • A free sub-domain for each site, or your own domain
  • Templates built to convert Google Ads traffic
See the Website Builder
03ProjectSG Suite App

New leads on your phone, even at a showflat

  • WhatsApp with your saved message pre-filled, then mark it Success or Failed
  • Ad Report and ad credit balance, with anything about to expire

Free on the App Store (iOS 16 or later) and Google Play

See the app Download
04CPC Intelligence Suite

Know what a click costs before you set a budget

  • Current CPC with 7-day and 30-day moves for 124 projects
  • CPL Estimator at 0.8%, 1.5% and 1.8% conversion, or your own rate

Dashboard snapshot, June 2026, cents hidden

See the CPC Intelligence Suite
Client results

Lead, appointment, closure

Screenshots from realtors' chats, with personal details pixelated.

100+realtors trust ProjectSG See more results
Leads
Enquiries arrive with the buyer's requirements and appointment request.
Lead summary: 3-bedroom buyer, under S$2.5m, Singapore PR, showflat appointment on 15 February 2025
Appointments
Leads turn into showflat visits and meetings.
Chat: so far I met up 1 at showflat appointment Chat: met at Kassia show flat Chat: scheduled to meet Darren this week
Closures
Appointments end in ballots, sales and resale cases.
Chat: ROI of 6x, spent 30k and closed 186k, good results for sure Chat: managed to ballot for a good unit Chat: 1 asset progression case and 2 resale
05 · Leads Projection

What could your ad budget bring in?

A quick estimate from ProjectSG campaign figures. The full tool adds your projects, campaign length, current cost per lead and break-even, and we send back a personalised report.

S$

Minimum S$2,500.00 a month, about S$166.67 a day over 30 ad days.

Agents we have worked with lowered their cost per lead from S$300+ to as low as S$120.

Your estimate

16–41leads a month

  • Strong S$120.00 per lead41
  • Typical S$200.00 per lead25
  • Cautious S$300.00 per lead16
Open the full Leads Projection Send this budget to our team

Estimates, not a guarantee. S$300 per lead is where many agents start, S$200 is the figure we plan campaigns with, and S$120 is the lowest our agents have reached. Results depend on the project, timing and competition.

06 · Choose your path

Start where you are

Two Agent Packages for the ProjectSG 360° Marketing Package, a personalised Property Ecosystem™ quote, or a free Leads Projection first.

See all Agent Packages
6months
StarterBilled every 6 months · quoted by pre-sales
S$10,791.00About S$1,798.50 a month
Ad credits: your ad spend +17% + GST At S$5,000.00 ad spend: S$6,376.50 a monthAbove this plan's ad credit limit of S$3,000.00 a month
  • ProjectSG 360° Marketing Package
  • New Launch Website Builder
  • Google Ads run by a Google Partner agency
  • Ad credit up to S$18,000.00 per 6 months
Get a 6-month quote
Best value
12months
Most popularBilled annually
S$16,763.11About S$1,396.92 a month, or 0% instalments
12 monthsSave S$4,818.89 a year compared with renewing the 6-month plan
Ad credits: your ad spend +15% + GST, no limit At S$5,000.00 ad spend: S$6,267.50 a month
  • ProjectSG 360° Marketing Package
  • New Launch Website Builder
  • Google Ads run by a Google Partner agency
  • Unlimited ad credit
  • Roundrobin lead distribution
  • WA-AutoReply
  • OTP lead verification
  • Lead follow-up tool
Get a 12-month quote
Most complete Property Ecosystem™ The branded directory, Search Ads and lead tools in one plan, with a quote made for you. Personalised quote Explore Property Ecosystem™ Free Leads Projection Your personalised leads projection report on WhatsApp within 24 hours, with no obligation. Build my Leads Projection
Prices include 9% GST

Ad credits, paid as you go: 1 credit is S$1.00 of Google ad spend, billed monthly with your plan's rate and GST.

0% instalments: 3, 6, 9 or 12 months with UOB, Standard Chartered or Trust Bank cards.

The ProjectSG team gathered outdoors on a team outing
Why ProjectSG

A team that stays accountable for your results

  • Silver, Agency of the Year 2026, MARKETING-INTERACTIVE Awards Singapore
  • Singapore SME500 Awardee, 2025 and 2026
  • Google Partner agency for your Google Ads
  • Offices in Singapore and Ho Chi Minh City
Meet the team Track record Our pledge

Our partner network: first access to new products and platform know-how

Google Partner
AWS Partner
Cloudflare Elite Partner
Ahrefs Agency Partner
Infocomm Media Development Authority
Urban Redevelopment Authority
2C2P
CHEQ ClickCease
Dreamscape Reseller
Macrokiosk
UptimeRobot
Whatagraph
News features

Get your business featured in the news

A professional copywriter writes an 800-word article about your business, and we place it in news publications, for credibility, backlinks and visibility in Google and AI answers.

See both packages
2+months
Non-guaranteedPlacement fully online
Early bird S$7,999.00+ GST List rate S$13,999.00
Recommended
3–4weeks
GuaranteedPlacement on The Business Times
Early bird S$12,999.00+ GST List rate S$21,999.00
FAQ

Questions agents ask first

How much does it cost?

There are two Agent Packages for the ProjectSG 360° Marketing Package, which includes the New Launch Website Builder: S$10,791.00 for 6 months or S$16,763.11 for 12 months, including 9% GST, with 0% instalment plans available. Ad credits for your Google Ads are paid as you go. Property Ecosystem™ is priced for your plan: ask our team for a personalised quote. See all Agent Packages and ad credit rates.

How do ad credits work?

1 ad credit is S$1.00 of Google ad spend. Each month you pay your ad spend plus your plan's rate, 17% on 6 months or 15% on 12 months, plus 9% GST. For example, S$5,000.00 of ad spend on the 12-month plan is S$6,267.50.

How long does it take to set up my website?

You can create and publish your property website in just 10 seconds. Choose a project, select a template and hit publish.

How do I know the leads are real?

Every enquiry is verified by OTP, and FraudDetect™ checks each one for property agents and spam. Leads are also matched against the CEA registry, so you see an agent's name and agency and can co-broke instead.

Is there an app for my leads?

Yes. ProjectSG Suite is free on the App Store, for iPhone with iOS 16 or later, and on Google Play. go.project.sg/download opens the right store for your phone. See what the app does.

Do I need technical skills?

No technical expertise is required. The platform is designed so anyone can create and manage a real estate website with a few clicks.

Can I track and manage my leads?

Yes. The lead management system lets you search, sort and filter leads by date, status, name, email and phone number, then call or WhatsApp them from the lead card.

Insights

Latest from ProjectSG

All insights

What must a new launch landing page include? A checklist for Singapore agents

The CEA particulars, pre-approval wording, price rules, Google Ads destination checks and PDPA consent your new launch landing page needs, with sources.

New launch marketing8 min read

Google Ads Account Suspended? Steps for Property Agents

Google Ads account suspended? A guide for Singapore property agents to review the notice, check landing pages and prepare a clear, evidence-based appeal.

Google Ads7 min read

Google Ads Suspension Reasons for Singapore Property Ads

Explore Google Ads suspension reasons affecting Singapore property launches, practical checks and how ProjectSG helps coordinate your websites and campaigns.

Google Ads6 min read
Free leads projection

See what your ad budget can bring in

Tell us your projects and monthly budget. We send back a complimentary campaign projection, with no obligation.

WhatsApp +65 6850 5000Fastest reply during office hours Call +65 6850 5000Singapore office

Want a detailed estimate first? Build your projection

Get a free leads projection