Credibility
A feature in a news publication gives clients, parents and partners something credible to read about you, and a link you can share.
PR news features
Your business, in the news.
A professional copywriter writes an 800-word article about your business, and we place it in news publications. You gain credibility, backlinks to your website, and a better chance of showing up in Google and in AI answers.
Written for you
You approve the outline and draft
Guaranteed placement option
Why a news feature
One article that keeps working for you
Backlinks
A link from a news site back to yours tells search engines your business is worth pointing to.
Google and AI answers
News articles are the kind of source Google and AI assistants read, so your business has a better chance of showing up when people ask.
Packages
Two packages. One we recommend.
Both include the full article writing service. Guaranteed adds a confirmed placement on The Business Times in 3 to 4 weeks, and you set the direction of the article.
Prices before 9% GST
2+months
Non-guaranteed
Fully online placement, the publisher decidesS$7,999.00+ GSTList rate S$13,999.00
Early birdSave S$6,000.00 on the list rate
- 800-word article with 2 free revisions
- Free 30-minute 1-to-1 sourcing call and ready-made story angles
- Placement fully online
- Switch to another publisher if the article is declined
- Minimum 2 months: 1 month to ideate, 1 month to pitch
Good to know
Choose Non-guaranteed
- The publisher has the final say on the content of the article.
- Upgrade to Guaranteed later with a top-up of S$6,000.00.
3–4weeks
Guaranteed
Placement guaranteed on The Business TimesS$12,999.00+ GSTList rate S$21,999.00
Early birdSave S$9,000.00 on the list rate
- 800-word article with 2 free revisions
- Free 30-minute 1-to-1 sourcing call and ready-made story angles
- Placement guaranteed on The Business Times, or on The Straits Times instead for S$2,999.00 more
- Ready in 3 to 4 weeks
Guaranteed only
Choose Guaranteed
- You take full control of the direction of the article
- SEO recommendations by the publisher to maximise backlinks and visibility in AI answers (GEO)
- SEO edits and reframing by the publisher to maximise visibility
- Add-on print or social placement, quoted on request
All prices are before 9% GST. Early bird rates are shown beside the list rate.
Compare
The two packages side by side
| Non-guaranteed | Guaranteed Recommended | |
|---|---|---|
| Early bird price | S$7,999.00 + GST | S$12,999.00 + GST |
| Timeline | Minimum 2 months (1 month to ideate, 1 month to pitch) | 3 to 4 weeks |
| Placement | Fully online; switch to another publisher if declined | Guaranteed on The Business Times, or on The Straits Times instead (+S$2,999.00) |
| Direction of the article | The publisher has the final say on the content | You take full control |
| Publisher SEO recommendations for backlinks and AI answers (GEO) | Not included | Included |
| Publisher SEO edits and reframing | Not included | Included |
| Print or social placement | Not available, placements are fully online | Add-on, quoted on request |
| Article writing | 800 words, 2 free revisions, free 30-minute sourcing call, ready-made story angles | 800 words, 2 free revisions, free 30-minute sourcing call, ready-made story angles |
| You approve the outline and draft | Yes | Yes |
How it works
From one call to a finished article
You approve the story at two points before anything is final.
-
1
Sourcing call
A free 30-minute 1-to-1 call. Choose from our ready-made story angles, or we help you ideate one.
-
2
Story outline
We send the outline of your article for you to approve.
You approve -
3
First draft
Your 800-word draft, with 2 free revisions until it reads right.
You approve -
4
Final article
The final article goes to the publisher: guaranteed on The Business Times, or pitched online on Non-guaranteed.
Add-ons and upgrades
Take your feature further
Guaranteed
S$2,999.00Top-up
PlacementAdd-on
The Straits Times instead
On the Guaranteed package, add S$2,999.00 to place your article on The Straits Times instead of The Business Times.
Any package
S$498.001 hour
PhotoshootAdd-on
1-hour photoshoot
- Photographer with professional DSLR equipment
- Hand-picked photos with post-production editing
- Rental of the shooting location
- Photos for print or social use
Add-on prices are before 9% GST.
Upgrade path
Started with Non-guaranteed? Upgrade to Guaranteed.
Top up S$6,000.00 to move to the Guaranteed package and its placement on The Business Times.
- Non-guaranteed, early bird
- S$7,999.00
- Upgrade top-up
- + S$6,000.00
- Guaranteed, in all
- S$13,999.00
That is S$1,000.00 more than choosing Guaranteed upfront at S$12,999.00, to cover the additional work needed.
Quote builder
Build your quote
Pick a package and any add-ons to see your total before and with GST, then send it to us on WhatsApp.
Who it is for
The same packages, for every kind of business
Property agents
Share your story as an agent in a news feature that buyers and sellers can read.
Ask about a featureEducation businesses
Tell parents and students what makes your school, centre or programme stand apart.
Ask about a featureCorporates
Put your company, your people or a milestone in front of customers and partners.
Ask about a feature
FAQ
News feature questions
What is the difference between the two packages?
Both include the same article writing service. Guaranteed places your article on The Business Times in 3 to 4 weeks, lets you take full control of its direction, and adds SEO recommendations, edits and reframing by the publisher. Non-guaranteed is placed fully online, takes a minimum of 2 months, and the publisher has the final say on the content.
Who writes the article?
A professional copywriter. It starts with a free 30-minute 1-to-1 sourcing call, where you choose from our ready-made story angles or we help you ideate one. The copywriter then writes an 800-word article for you.
How long does it take?
Guaranteed takes 3 to 4 weeks. Non-guaranteed takes a minimum of 2 months: 1 month to ideate and 1 month to pitch.
Can I see the article before it goes live?
Yes. You approve the story outline, then the first draft, which includes 2 free revisions, before we prepare the final article. On Guaranteed, the publisher may also make SEO edits and reframe it to maximise visibility. On Non-guaranteed, the publisher has the final say on the content.
What if a publisher declines my article?
On Non-guaranteed, we can switch to another publisher. On Guaranteed, placement on The Business Times is guaranteed.
Can I upgrade from Non-guaranteed to Guaranteed later?
Yes. Top up S$6,000.00, which makes S$13,999.00 in all. That is S$1,000.00 more than choosing Guaranteed upfront at S$12,999.00, to cover the additional work needed.
Can my article appear in The Straits Times, in print or on social media?
On Guaranteed, add S$2,999.00 to be placed on The Straits Times instead of The Business Times. Print placement or social placement is an add-on at additional cost, quoted on request. Non-guaranteed placements are fully online.
Do you take photos for the article?
Yes, with the 1-hour photoshoot add-on at S$498.00. It covers a photographer with professional DSLR equipment, hand-picked post-production editing and rental of the shooting location, and the photos can be used in print or on social media.
Are prices before GST?
Yes. All prices on this page are before 9% GST. For example, the Guaranteed package at S$12,999.00 is S$14,168.91 with GST. The quote builder shows both totals.
Talk to us
We can grow your sales. Ask us how.
Tell us what you are working towards. We will help you find a practical next step for your website, advertising or lead follow-up.
