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For tuition centres, enrichment centres and schools

Reputation management for education businesses

Parents often choose a centre on what other parents say online. We look after your Google Business Profile, ask families for honest reviews at the right moments and reply to every review in your voice, so a parent's search ends with a call to you.

  • Real reviews from real families
  • Every reply approved by you
  • Google's review rules, followed
Get a free reputation check What we look after
Show Your Centre's Google profile
Same centre, two ways of looking after it

Illustration Your Centre, the reviews and the names are made up.

Tier 0 Joint Growth PartnerWith Google. Fewer than 50 companies in Singapore Google PartnerCertified Google Ads agency Silver, Agency of the Year 2026MARKETING-INTERACTIVE Awards Singapore SME500 AwardeeSingapore SME500, 2025 and 2026
What parents compare

One search, two very different first impressions

Parents often shortlist a few centres from one search. They glance at the stars and the number of reviews, then read the newest reviews and how the centre replied. Recent, detailed reviews answer a parent's questions before they call. A quiet, unanswered profile gives them a reason to try the next centre.

  • Rating and number of reviews

    Left aloneA handful of old reviews, so one unhappy parent sets the tone.

    Looked afterA steady flow of honest reviews, so the rating reflects many families, not a few.

  • How recent the reviews are

    Left aloneThe newest review is a year old. Parents wonder what has changed since.

    Looked afterReviews from this term show the centre as it is today.

  • Detail in the reviews

    Left alone"Good centre" says nothing about teachers, levels or progress.

    Looked afterReviews that mention the subject, the teaching and how parents are kept updated, in the parents' own words.

  • Your replies

    Left aloneNo replies, including to the complaint near the top.

    Looked afterEvery review answered warmly and on time, with no child's details.

  • Profile basics

    Left aloneA generic category, missing hours and no photos of the classrooms.

    Looked afterThe right categories, current hours, real photos, regular updates and answered questions.

  • The next step

    Left aloneNo website or booking link, so the parent has to work to reach you.

    Looked afterCall, website and a trial booking link, one tap away.

What we look after

Everything your reputation needs, in one routine

One team runs the whole routine, from your Google Business Profile to the report that shows what parents are saying.

  • 01

    Google Business Profile

    Set up or tidied, then kept current: the right categories, opening hours, real photos of your classrooms, regular updates and answers to common questions.

  • 02

    Honest review requests

    A steady routine that asks every family at natural moments, such as after a trial, a good report or term end, with short links and QR codes.

  • 03

    A reply to every review

    On time and in your centre's voice. We draft each reply and you approve it, or set rules for which replies need you.

  • 04

    Negative reviews, handled calmly

    Acknowledge, take it offline, fix, follow up. We flag only reviews that break Google's policies.

  • 05

    Mentions, monitored

    Google, Facebook, Instagram, parent forums and public parent groups, where we can see them, so you hear what parents say.

  • 06

    Testimonials, with consent

    With a parent's permission, approved reviews become proof on your website, landing pages and social posts.

  • 07

    A reputation report

    Your rating, new reviews, replies, mentions and the themes parents keep raising, with the next steps we suggest.

  • 08

    Staff guidance

    A short guide and briefing for your front desk and teachers: when to ask, what never to offer and how to pass on a concern.

  • 09

    Rules built in

    Google's review policies, Singapore's consumer protection expectations and PDPA care for parents' and students' details, in every step.

Asking for reviews

Ask every family, at the moments that matter

Many happy parents never think to write a review. A simple routine reminds every family at natural moments, in the same way, so your reviews show your centre as it really is.

  1. 01

    After a trial lesson

    A short message from your centre, with a link to your review page.

  2. 02

    After a progress report or parent meeting

    A QR code on the report, and the link in your follow-up message.

  3. 03

    At the end of each term

    One thank-you message to every family, with the same request.

  4. 04

    When a parent says thank you

    Your front desk has the link and a QR card ready to share.

  • The same request for every family
  • No gifts or discounts for reviews
  • Easy to ignore, never pushy
Illustration A sample message and front desk card. The code is a drawing and does not scan.
Replying to reviews

Every review answered, in your voice. You approve.

We draft a reply to each new review, matched to how your centre speaks. You approve it, ask for a change or set simple rules, such as seeing every reply to three stars or fewer yourself. Replies never mention a child's name, class or results.

Review inboxYour Centre Illustration
Wei Ling5 out of 5 stars, 2 hours ago on Google

“My daughter joined the maths class this year. Ms Tan explains every step patiently and sends a short update after each lesson. Her confidence has really grown.”

Suggested replyResponse from the owner · just nowDrafted by ProjectSG

Thank you, Wei Ling. It means a lot to the whole team, and we will share your kind words with Ms Tan. We are glad the lesson updates help you follow along at home. See you in class.

  • Thanks the parent by first name
  • Leaves out the child's details
  • In your centre's voice
You approve
Posted
  1. 01New review arrives
  2. 02We draft in your voice
  3. 03You approve
  4. 04Posted, and logged in your report

Try it Pick a review and approve the reply. The reviews and names are made up, and nothing is posted anywhere.

When a review hurts

A calm process for negative reviews

Parents read how you handle a complaint as closely as the complaint itself. A fair, thoughtful reply shows them how their own concerns would be treated.

  1. 01AcknowledgeThank the parent, say sorry for the experience and show you listened. No arguing and no excuses in public.
  2. 02Take it offlineInvite them to talk to the centre manager directly, so personal and student details stay out of public view.
  3. 03FixFind the cause and change what needs changing, from timetable messages to how the front desk follows up.
  4. 04Follow upCheck back with the parent. Some update their review on their own; we never pressure anyone to.

We flag only what breaks the rules

If a review breaks Google's policies, we report it through Google's own process, with the facts. Google decides. Typical cases:

  • Spam or fake
  • Off-topic
  • Conflict of interest
  • Offensive or harassing
  • Personal information
Plainly put

No one can guarantee the removal of a genuine review.

Not us, and not anyone else. If someone promises to make honest reviews disappear, be wary. What works is a calm reply, a real fix and a steady flow of new reviews from your other families.

Real reviews only

The rules we work by

A reputation is only worth something if it is real. These rules hold for every centre we work with, and they protect yours.

We always

  • Follow Google's review policies and each platform's rules
  • Ask every family the same way, whatever we expect them to say
  • Ask for honest reviews, in the parent's own words
  • Get consent before a review is reused on your website or social media
  • Treat parents' and students' details with PDPA care
  • Keep children's names, classes and results out of every public reply

We never

  • Buy reviews or use review sellers
  • Write fake reviews, or ask staff, friends or family to post as parents
  • Offer gifts, discounts or free lessons in return for reviews
  • Gate reviews by screening out unhappy parents before asking
  • Pressure a parent to change or remove a review
  • Promise to remove a genuine review

Based on Google's policies for reviews and user-generated content, Singapore's consumer protection expectations of fair dealing with consumers, and the Personal Data Protection Act 2012 (PDPA).

Monitoring and reporting

Hear what parents say, and know what to do next

Parents talk about centres in more places than Google. We keep watch where we can, and bring it together in one report.

  • GoogleReviews, and questions where Google shows them
  • FacebookRecommendations, comments and tags
  • InstagramComments, tags and mentions
  • Parent forumsPublic threads that name your centre
  • Parent groupsPublic groups and pages we can see

Private chats stay private. Your staff guide covers how the team passes on what parents tell them, so concerns still reach the right person.

Reputation reportYour Centre · Term 3Sample figures
Google rating
4.7
New reviews
18
Replied
18 of 18
Mentions found
6
What parents mention
  • TeachingPraised
  • Progress updatesPraised
  • SchedulingNeeds work
Next steps
  1. Send timetable changes ahead, by message
  2. Add Saturday parking directions to the profile
  3. Refresh classroom photos for the new term
Illustration A sample report for a made-up centre. The figures are examples, not results.
Testimonials and your team

Turn praise into proof, with permission

A parent's own words carry more weight than any headline. With consent, approved reviews become proof where parents decide: your website, landing pages and social posts.

Illustration A made-up review shown as a website testimonial, with the parent's consent recorded.
  1. 01

    Ask first

    We ask the parent before quoting them, say where it will appear and keep a record of their answer.

  2. 02

    Quote it as written

    Their words, with the meaning unchanged, credited by first name or initials. No child's name or photo without separate consent.

  3. 03

    Keep it current

    We keep the consent record and take a testimonial down promptly if a parent asks.

Staff guidance

Your team, on the same page

A short guide and a briefing for your front desk and teachers, so every family hears the same fair request.

  • When and how to ask, with a short script for the front desk
  • What never to offer or say, such as rewards for reviews
  • How to pass on a concern so it reaches the right person quickly
  • PDPA basics for class photos, student details and parents' contacts
How we work

From a free check to a routine that runs

  1. 01Free reputation checkWe review your profile, rating, reviews, replies and mentions, and show you what parents see.
  2. 02Plan with youRequest moments, reply tone, approval rules and the fixes to make first. You decide
  3. 03Set upProfile fixes, review links, QR cards and a briefing for your team.
  4. 04Run itRequests go out, every review gets a reply and mentions are watched. You approve
  5. 05Report and improveA regular report on what parents are saying, with the next steps we suggest.
Who it is for

For any education business parents look up before they call

Tuition centresEnrichment centresLanguage schoolsMusic, art and drama schoolsCoding and robotics classesStudent care centresPrivate schoolsCentres with several branchesEducation franchises
News features

Get your business featured in the news

A professional copywriter writes an 800-word article about your business, and we place it in news publications, for credibility, backlinks and visibility in Google and AI answers.

See both packages
2+months
Non-guaranteedPlacement fully online
Early bird S$7,999.00+ GST List rate S$13,999.00
Recommended
3–4weeks
GuaranteedPlacement on The Business Times
Early bird S$12,999.00+ GST List rate S$21,999.00
FAQ

Reputation questions centres ask

Can you remove a bad review?

No one can guarantee the removal of a genuine review. If a review breaks Google's policies, for example spam, a fake review, off-topic content, a conflict of interest, offensive content or personal information, we report it through Google's process and Google decides. For a genuine review, a calm public reply and a real fix are what other parents notice.

Will you write or buy reviews for us?

No. We never buy reviews, write fake ones or ask staff, friends or family to post as parents. Fake reviews break Google's rules, mislead parents and put your profile at risk.

Can we thank parents who review us with a small gift or discount?

Not in return for a review. Google's rules do not allow incentives for reviews, so we never offer gifts, discounts or free lessons for them. Thanking families for being with you is fine; rewarding a review is not.

Can we ask only the parents we know are happy?

No. Screening out unhappy parents before asking, known as review gating, goes against Google's rules. We ask every family the same way at natural moments, such as after a trial or at term end, and handle any concerns that come up.

Who writes the replies, and do we see them first?

We draft each reply in your centre's voice and you approve it. If you prefer, you can set rules, such as approving every reply to three stars or fewer yourself. Replies never mention a child's name, class or results.

Can students leave reviews too?

We mainly ask parents. Older students who use your classes can be asked in the same way, where that suits your centre. We do not ask young children to post reviews.

Do you monitor WhatsApp and other private parent groups?

No. We monitor Google, Facebook, Instagram, forums and public parent groups where we can see them. Private chats stay private; your staff guide covers how the team passes on what parents tell them.

How soon will we get more reviews?

There is no fixed timeline. It depends on how many families you serve, how often natural moments come up and how consistently your team asks. We do not promise a number of reviews or a rating; we build a routine that keeps honest reviews coming.

How much does it cost?

It depends on how many centres and profiles you have and what you need us to look after, so we quote for your plan after a free reputation check. If you also want more parents to find you in search, ask about SEO, which includes local search.

RelatedLead generation for educationTurn the parents who choose you into enquiries and trial bookings. RelatedWebsites for education businessesPut approved reviews to work on a website parents trust.
Talk to us

We can grow your sales. Ask us how.

Tell us what you are working towards. We will help you find a practical next step for your website, advertising or lead follow-up.

WhatsApp +65 6850 5000Fastest reply during office hours Call +65 6850 5000Singapore office info@project.sgFor proposals and partnerships
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