SILVER Agency of the Year Awards Singapore 2026, MARKETING-INTERACTIVE
ProjectSG ProjectSG
Attention real estate professionals

Uncover the secret to a successful PPC campaign for new launches

Are you spending thousands on ads only to see little to zero appointments? Property Ecosystem™ by ProjectSG® puts your ads, project pages and follow-up in one system.

200+ new launch projectsOne directory, always up to date
Google Search AdsRun by a Google Partner agency
OTP-verified leadsFraudDetect™ checks for agents and spam
CEA registry cross-checkSee names and agencies for co-broking
The problems

Tired of low appointment rates? Let ProjectSG fix that.

Would you rather talk to 100 unresponsive leads or 20 ultra-interested prospects?

  • 01

    Limited keyword reach

    Focusing on a small set of keywords is like fishing with a tiny net. You miss out on a wider pool of potential leads.

  • 02

    Limited options

    If prospects land on a single project page that does not meet their needs, they quickly bounce, and you lose a potential appointment.

  • 03

    Basic analytics tools

    Google Analytics only offers surface-level data, which is not detailed enough to guide successful launches or measure campaign success.

The solution

Every new launch on one platform

Featuring 200+ projects with the latest information, an easy-to-use search directory and a continuously expanding database. We keep pace with the industry, so you stand out from the competition.

One platform

One platform instead of a new site per campaign

Say goodbye to paying for a new website with every project campaign and repeating the ad optimisation process.

The result: all your marketing consolidated on a single platform.

Always current

Updated daily

The latest project information is pulled from EcoProp every single day.

The result: accurate project pages without manual updates.

See it in action

Search, project page, enquiry

A buyer's journey through the directory, on a laptop and a phone.

Enhanced by ProjectSG specialists

Google Search Ads

Maximise your reach and impact with targeted, up-to-date ads designed to deliver results.

Try a buyer search
  1. 01A buyer searches for the projectYour ad targets the project's searches.
  2. 02Your ad shows at the topWith your name and the project's latest details.
  3. 03One tap, one verified enquiryThe lead arrives in your dashboard, OTP-verified.
Tier 0 Joint Growth Partner

ProjectSG is a Tier 0 "Joint Growth Partner" with Google. Fewer than 50 companies in Singapore hold this position.

Illustration A look-alike of a Google results page, not the real thing.
Your supercharged project partner

The first and only project directory equipped with a 360° Marketing System

Five tools built around every project listing.

or drag to turn it
  • 01

    Advanced search filters

    Viewers find relevant projects with advanced filters, so the best opportunities are easy to reach.

  • 02

    Cross-selling opportunities

    Increase revenue by promoting high-commission and featured projects to clients.

  • 03

    Follow-up tools

    Customisable follow-up templates for different scenarios, plus bulk WhatsApp messaging.

  • 04

    In-depth analytics

    Insights like top-viewed projects, with Google Ads integration to optimise campaigns.

  • 05

    Mortgage calculator

    An easy-to-use calculator that helps clients estimate their financing options.

Lead management

Every lead verified, every follow-up one tap away

Enquiries arrive in your ProjectSG dashboard verified, checked and ready for a call or WhatsApp.

A personalised directory home page listing new launches by district with search filters
Your brand, customised for you

More than a property directory: your own website

With Property Ecosystem, you get a fully personalised platform that is uniquely yours. Customise your logo, tweak the layout and adjust the colour scheme to match your brand identity. It is your own website, featuring the latest new launches, real-time updates and exclusive content.

Projects

Featuring 200+ projects with the latest information

  • Aurea
  • Lentor Central
  • Bloomsbury Residences
  • Parktown Residence website built with ProjectSG, with hero photo and latest updatesParktown Residence
  • SORA
  • Novo Place
  • The Orie
  • Lumina Grand
  • The Arden
  • Grand Dunman
  • The Lakegarden
  • Lentoria
  • One Marina Gardens
  • Arina East Residences
  • The Continuum
  • Norwood Grand website built with ProjectSG, with arched photo layout and latest updatesNorwood Grand
  • Sceneca Residences
  • Lyndenwoods
  • Upperhouse
  • The Sen
  • Springleaf Residence
  • Terra Hill
  • Nava Grove
  • Claydence
  • Aurelle of Tampines website built with ProjectSG, with hero photo and latest updatesAurelle of Tampines
  • Otto Place
  • Blossoms By The Park
  • Lentor Hills Residences
  • Hillhaven
  • Meyer Blue

And all the pre-launches.

Client results

See the results for yourself

Lead, appointment, closure. Screenshots from realtors' chats, with personal details pixelated.

100+realtors trust ProjectSG View testimonials

Leads

Enquiries arrive with the buyer's requirements and appointment request.

Lead summary: 3-bedroom buyer, under S$2.5m, Singapore PR, showflat appointment on 15 February 2025 Lead notes after a call: owns a few condos, looking into Kassia as an investment; showflat appointment confirmed for tomorrow at 6pm
3 more lead screenshotsHide screenshots
Lead preferences: 4-bedroom at Novo Place, budget around 1.1m, open to resale units Lead preferences: 1 and 2 bedroom, open to resale units, wants advice on the market Chat note: just called her, she wants to view the showflat with her mum

Appointments

Leads turn into showflat visits and meetings.

Team update listing leads met in person or followed up by phone and WhatsApp Chat: so far I met up 1 at showflat appointment Chat: met at Kassia show flat Chat: scheduled to meet Darren this week
4 more appointment screenshotsHide screenshots
Chat: Meet up // Sara Chat: met up 1 potential appointment Chat: met 1 lead so far, meeting him again this week Chat: appointment for resales viewing for one of the leads

Closures

Appointments end in ballots, sales and resale cases.

Chat: ROI of 6x, spent 30k and closed 186k, good results for sure Chat: managed to ballot for a good unit Chat: 1 asset progression case and 2 resale Chat: we go ahead for the 15K since there was a good result last time
FAQ

Frequently asked questions

How is Property Ecosystem™ different from other project ecosystems and directories?

Property Ecosystem™ offers the most comprehensive and advanced new launch marketing system, powered by real data with live unit transaction updates. We are the best kept secret in property marketing.

What is the pricing for Property Ecosystem™?

Property Ecosystem™ offers competitive pricing with a significant return on investment. For detailed pricing and a personalised quote, please contact our sales team.

How does Property Ecosystem™ retain leads more effectively?

Our integrated ecosystem keeps leads engaged by offering alternatives within the platform. This closed-loop system means leads do not need to look elsewhere, improving retention and optimising Google Ads based on extensive ad spend experience.

How does the Property Ecosystem™ Leads Quality Score (LQS) work?

Property Ecosystem™ scores leads based on their interactions with your website. It notifies you whenever a lead reopens your website, shows their project search history, and indicates if they have enquired on other clients' project directories, generating a dynamic rating for effective follow-up.

How quickly can I set up and customise ProjectSG®?

Property Ecosystem™ allows instant setup, customisation and publishing of 200+ projects, a faster turnaround than other systems.

Can I track and manage leads efficiently with Property Ecosystem™?

Yes. Our Supercharged Leads Management System lets you search, sort and filter leads by date, status, name, email and phone number. Leads are cross-checked with the CEA registry, showing names and their agencies for co-broking opportunities.

Free leads projection

See what your ad budget can bring in

Tell us your projects and monthly budget. We send back a complimentary campaign projection, with no obligation.

Want a detailed estimate first? Build your projection

Get a free leads projection