Lead generation for tuition centres, enrichment centres and schools on TikTok, YouTube, Instagram and Facebook. Parents and students discover your centre, see how you teach and enquire. Every enquiry reaches your team on WhatsApp, tagged with the platform that brought it.
Illustration Your Centre and these enquiries are examples, not a client.
Many centres post when they find time, boost a post now and then, and answer messages between classes. Parents notice the gaps, and enquire somewhere else.
Random posts give no reason to follow. Without pillars and a calendar, the feed goes quiet whenever the team gets busy.
Fix A content engine: pillars, a weekly calendar and shoots planned around your lessons.
A parent sees an ad, taps through to your profile and finds three old posts. The ad paid for the visit; the profile lost the trust.
Fix A full presence first, so every ad leads to a feed of real teaching.
Messages sit in four inboxes, replies come hours later, and nobody knows which platform brought the families who enrolled.
Fix One WhatsApp hand-off, fast replies and tracking that tags each enquiry with its source.
Parents and students use each platform differently, so each one gets its own content and its own way to enquire. Watch a post on each turn into an enquiry for Your Centre.
Draw the bars firstThen match the unitsNow the answer is clear
Short teaching clips and classroom moments reach parents and students who have never heard of your centre.
Longer lessons and explainers answer what parents and students search for, and show your teaching in depth.
yourcentre Building circuits in Saturday P4 science. Filmed with parents' consent.
Reels bring discovery. Posts and Stories show the classroom, the teachers and the community parents want to join.
Holiday Maths for P5, in small groups. Book a trial lesson and see how we teach.
Where parents follow their community, ask questions and share recommendations. Lead ads collect enquiries without leaving the app.
RetargetingRuns across all four. People who watched a clip, visited your page or opened a form without sending it see a follow-up ad on the platforms where you advertise.
Illustration Look-alikes of each app, with no official logos. Your Centre, its posts and the enquiries are examples.
Organic content earns trust. Paid ads add reach and bring interested families back. Every stage needs both, and each makes the other work harder.
Illustration Not to scale. No real figures.
OrganicShort clips and Reels reach new families through each platform's recommendations.
PaidVideo ads put your best clips in front of parents and students in your area.
OrganicA series, teacher spotlights and classroom moments give people a reason to follow.
PaidRetargeting reaches people who watched most of a clip.
OrganicEvery post ends with one clear next step, and messages get fast replies.
PaidLead ads with instant forms, pre-filled inside the app.
OrganicParents check your profile and find real lessons, not an empty page.
Follow-upA WhatsApp reply books the slot, and a reminder keeps it.
Real lessons and classroom moments show parents how you teach before they ever visit.
Ads put your best content in front of more families, and bring back the ones who showed interest.
Posts that do well on their own become ads. Questions in ad comments become next week's posts.
Content pillars, a weekly calendar and production we handle, so posting never depends on a teacher's spare time.
One idea from this week's lessons, taught on camera by your teacher.
The questions parents ask on the phone, answered once, clearly, for everyone.
A topic taught properly, so students searching for help find your teacher.
What a class actually feels like: the energy, the projects, the teacher at work.
Parents choose teachers as much as centres. Let them meet yours before the trial.
The week's best-performing post becomes the creative for a lead ad with an instant form.
Reply to comments, collect the questions parents asked, and check which posts led to trial bookings.
A sample week for a tuition centre. Your calendar is planned with you, around your terms and intakes.
Filming planned around your timetable and done in batches, so lessons are not interrupted.
A hook in the first seconds, tight cuts, and the right format and length for each platform.
Burnt-in subtitles for people watching with the sound off, and captions written for each platform.
Clear covers for Reels and thumbnails for YouTube, in your centre's colours and style.
Posts scheduled on time, and comments and messages answered in your centre's voice.
What reached people, what brought enquiries, and what to make next month.
Each platform has its own lead format. We set each one up so enquiries arrive with the details your team needs to reply with the right class.
Forms open inside the app, pre-filled with the parent's details. One or two extra questions, like level or preferred day, let your team reply with the right class.
Ads with an instant form that opens without leaving TikTok, built on clips that have already done well on your profile.
Run through Google Ads: video, in-feed and Shorts ads for people searching the topics you teach, and for people who have watched your lessons.
People who watched a clip, visited your landing page or opened a form without sending it see a reminder where they spend time.
Young audiencesAds aimed at young people follow each platform's rules on age and targeting. Most education campaigns speak to parents, who make the decision.
Parents often ask several centres at the same time. A quick, clear reply makes the difference, so the hand-off matters as much as the ad.
| Enquiry | Came from | Asked about | Status |
|---|---|---|---|
| Parent, P5 | TikTok lead form | Maths trial lesson | Trial booked |
| Parent, Sec 3 | YouTube lesson video | A-Math assessment | Replied |
| Parent, P4 | Instagram message | Saturday science | Trial booked |
| Parent, P5 | Facebook lead ad | Holiday class | New |
Built with tagged links, each platform's conversion tracking and the source on every form, gathered into one lead list.
We look at your current profiles, content and enquiry follow-up, then suggest the platforms, content pillars and first campaigns to start with.
Education marketing involves minors and their families, so consent and data protection are part of the plan from the first day.
Students appear only with their parents' written consent. Faceless formats, like hands on a worksheet or a whiteboard close-up, are always an option.
Forms ask only for what your team needs to reply, say how the details will be used, and send them to your centre. We set this up with Singapore's Personal Data Protection Act (PDPA) in mind.
Ads for young audiences follow each platform's rules on age and targeting, and most campaigns speak to parents.
Results, grades and testimonials appear only with permission and when they are true. See reputation management for reviews.
YouTube ads run through Google Ads. ProjectSG is a Google Partner agency and a Tier 0 "Joint Growth Partner" with Google, a position fewer than 50 companies in Singapore hold.
The same team builds your landing pages, website, reviews and apps, so the post, the ad and the page tell one story.
ProjectSG Group, at the MARKETING-INTERACTIVE Agency of the Year Awards Singapore 2026, and an SME500 awardee in 2025 and 2026.
A professional copywriter writes an 800-word article about your business, and we place it in news publications, for credibility, backlinks and visibility in Google and AI answers.
See both packagesIt depends on who decides and who watches. For younger children, parents choose, so Facebook and Instagram often carry the enquiry. Older students often find a centre themselves on TikTok or YouTube, then bring a parent in. In the free plan we suggest where to start for your levels and subjects.
No. You can start with two and add the others once the content engine is running. Each platform needs its own content, so two done well beat four done badly.
Mostly your teachers. Students appear only with their parents' written consent, and we plan faceless formats too, like a hand working through a question or a whiteboard close-up.
We plan shoots in batches around your timetable and handle the editing, subtitles, captions and posting. On camera, your teachers mostly teach, which is what they already do well.
As fast as you can. Parents often contact several centres, and a quick, helpful reply makes the difference. The WhatsApp hand-off sends each enquiry to your team straight away, with the details needed to answer.
Your ad budget is set by you and paid to the platforms. In the free plan we suggest a starting budget to test, then move it towards the platforms and posts that bring trial bookings.
No one can. Results depend on your offer, your teaching, your reviews and how quickly your team replies. We focus on what we control: the content, the campaigns, the hand-off and clear tracking.
Forms collect only what is needed to reply, and the details go to your centre. We set up forms and follow-up with Singapore's PDPA in mind, and help you keep consent records for anyone filmed. Your centre stays in control of its data.
Tell us what you are working towards. We will help you find a practical next step for your website, advertising or lead follow-up.
Chat with an Account Manager
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Asher GanAccount Manager
Emily TeeAccount Manager
