Google Ads agency in Singapore
Show up the moment customers search for what you sell. We plan, build and manage Google Ads campaigns that are measured by enquiries and sales, not clicks.
Clicks are easy to buy. Enquiries take a plan.
Most Google Ads accounts we look at lose money in the same three places. Each one has a fix.
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Leak 01
Paying for the wrong searches
Broad keywords with no exclusions match searches that will never buy, like job hunters, DIY tips or free versions.
Fix Keywords chosen by intent, the right match types and a negative keyword list that grows every month.
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Leak 02
Optimising for clicks, not customers
Without conversion tracking, Google's bidding cannot tell a new customer from a visitor who left in five seconds.
Fix Conversion tracking for forms, calls and WhatsApp, linked to GA4, so bidding goes after enquiries.
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Leak 03
Sending every ad to the home page
People land on a page that does not answer what they searched for, so they go back and click a competitor.
Fix A matching landing page for each main search, built to turn visits into enquiries.
Everything between the search and the sale
- 01
Search campaigns
Ads at the top of Google for the searches that matter to your business, structured by service or product.
- 02
Keyword and intent research
What customers search at each stage of buying, and what to exclude so budget goes to buyers.
- 03
Ad copy and assets
Headlines, descriptions, sitelinks and callouts written for your offer and tested against each other.
- 04
Conversion tracking
Google Ads conversions and GA4 for forms, calls and WhatsApp clicks, so every enquiry is counted.
- 06
Reports you can read
What you spent, what came in and what we are changing next, in plain words.
From first audit to steady enquiries
- 01AuditYour account, tracking and landing pages, or a plan from scratch if you are new to Google Ads.
- 02PlanKeywords, campaign structure, budget split and the conversions that count.
- 03Build and launchCampaigns, ads, tracking and landing pages go live together.
- 04OptimiseSearch terms, bids, ads and pages improve as the data comes in.
Why choose us for Google Ads
ProjectSG is a Tier 0 "Joint Growth Partner" with Google. Fewer than 50 companies in Singapore hold this position.
The same team builds your landing pages, website and SEO, so the ad, the page and the follow-up line up.
ProjectSG Group, recognised at the MARKETING-INTERACTIVE Awards Singapore. Our team also runs Google Ads for 100+ realtors on ProjectSG's property platform.
If your customers search before they buy, Google Ads puts you in front of them
Google Ads questions
How much should I spend on Google Ads?
It depends on what clicks cost in your industry and how many enquiries you need. In the free audit we look at your market and suggest a starting budget you are comfortable testing, then grow it with what works.
How soon will I see results?
Ads can start showing once Google approves them. Steadier results take longer, as the campaign learns which searches, ads and pages bring enquiries.
Can you take over my existing account?
Yes. We start by auditing what is already there, from tracking and structure to search terms and landing pages, and keep what works.
Can you guarantee the top position or a number of leads?
No one can. Google decides where ads show in a live auction, and results depend on your market and offer. We focus on what we control: the right searches, strong ads, good pages and clear tracking.
What is the difference between Google Ads and SEO?
Google Ads pays for a place at the top of the results from day one. SEO earns organic positions over time. Many businesses use both: ads for demand now, SEO for growth that keeps building.
What is a Tier 0 Joint Growth Partner?
It is a partnership position with Google that ProjectSG holds. Fewer than 50 companies in Singapore hold it.
We can grow your sales. Ask us how.
Tell us what you are working towards. We will help you find a practical next step for your website, advertising or lead follow-up.
