Overview
Cost, average cost per click, impressions, clicks, click-through rate and conversions.
In your ProjectSG dashboard and app
Every ad dollar, accounted for.
See what your Google Ads spent, which projects and buyer searches brought enquiries, and how this period stacks up against the last.
- Spend, clicks and enquiries, compared with the last period
- Results by project and by the exact searches buyers typed
- Any date range, and a link you can share
Alex TanAd ReportReady
CostS$586.20▲ 12.4%
Avg. CPCS$4.44▼ 5.5%
Impressions2,340▲ 16.4%
Clicks132▲ 18.9%
CTR5.64%▲ 2.1%
Enquiries6▲ 50.0%
Clicks and impressions by day
Six parts, one reportFrom spend to enquiries
Every projectSide by side
Any date rangeCompared with the last
Dashboard and appOr a link to share
See it in action
From spend to enquiries, part by part
A week of sample results, read the way you would read your own report.
Inside the report
Six parts, in the order you need them
Every figure in the overview comes with its change against the previous period of the same length.
Day by day
Clicks and impressions for every day, with the average cost per click and per 1,000 impressions.
This period against the last
Your campaign this month against last month, with the change in every figure.
Project by project
Impressions, clicks, click-through rate, cost per click, conversions and cost for every project you advertise.
Keywords and search terms
The keywords we target, and the exact searches that made your ad show.
Conversions
Conversions, conversion rate and cost per conversion, and how many came from lead forms and WhatsApp clicks.
Try it yourself
Click around a sample report
The same six parts as the real report. Switch the period and every figure compares itself with the one before.
Alex TanReadySample data
1Overview
2Day by day
ClicksImpressions
3This period against the last
4Project by project
5Keywords and search terms
6Conversions
Illustration with made-up names and figures. Your report shows your own campaigns.
In the ProjectSG Suite app
Your ad report, in your pocket
Agency and admin accounts open the Ad Report in the free ProjectSG Suite app, next to Ad Credits.
- Leads by project and by week
- Your package and ad credit balance
- Anything about to expire, at a glance
- Credits running low? Message your campaign manager from Ad Credits.
Put it to work
Three questions it answers
Your campaign manager reviews the same performance and refines targeting, bidding and audience reach as your campaign runs.
Which project deserves more budget?
Compare clicks, enquiries and cost project by project, and move budget towards the launches where enquiries cost less.
Which searches bring real buyers?
Search terms show what people actually typed, such as a project's showflat or price list, so the ads lean into what converts.
Is it getting better or worse?
Every figure comes with its change against the last period, and the daily chart shows when clicks and costs moved.
No jargon
Every figure, in plain words
Impressions
How many times your ad was shown on Google.
Next to it: Ad Credits
See the Agent Packages
Your budget, your balance, nothing hidden
Check your package, ad credit balance and anything about to expire, and message your campaign manager when credits run low. 1 ad credit is S$1.00 of Google ad spend.
FAQ
Questions about the Ad Report
Where do I find the Ad Report?
In your ProjectSG dashboard, under Advertising, next to Ad Credits and the CPC Intelligence Suite. Agency and admin accounts can also open it in the ProjectSG Suite app.
What counts as an enquiry?
A conversion: someone clicks your ad and then submits a lead form or clicks WhatsApp. The report shows how many came from each.
Can I see one project or one period?
Yes. Pick the date range and campaign with the filters. The project table breaks down every project you advertise.
Why did my cost per click change?
CPC moves with competition for each project, which usually rises nearer a preview or launch. The CPC Intelligence Suite shows how each project's CPC is moving.
Can I share it with my team?
Yes. The report can be shared with a link, so a team leader or partner can see the results without your login.
Free leads projection
See what your ad budget can bring in
Tell us your projects and monthly budget. We send back a complimentary campaign projection, with no obligation.
