1. Use a Fraud Detection System

Fake leads are becoming increasingly sophisticated. They don’t always look suspicious at first glance, which makes them hard to catch manually.

That’s where technology comes in. An automated detection system ensures spam is identified and filtered before it reaches you.

👉 What ProjectSG Does: We created FraudDetect™, a first-of-its-kind engine that uses a combination of automated signals and community reports to flag out spam leads. It’s like having a security guard for your campaigns — working 24/7 in the background so you don’t waste time on fake numbers.

2. Feed the Algorithm With Real Feedback

Google Ads is powerful — but it’s only as smart as the data you give it. If you can teach the system which leads are valuable and which are junk, it will optimise itself to bring you more of the right ones.

👉 What ProjectSG Does: Our Leads Feedback Loop makes this effortless. With just a click, you can mark each lead as qualified or unqualified. This data flows directly into Google Ads, helping the algorithm adjust in real time. Over weeks and months, your campaigns get sharper, delivering higher-quality leads and better ROI.

3. Add an Extra Layer of Verification

Some leads slip through because they look real — until you call. Imagine if there was a quick way to separate genuine buyers from noise before you ever pick up the phone.

👉 What ProjectSG Does: Enter OTP Verification. Before an enquiry is marked as Verified, the prospect must confirm their identity with a one-time password. If they skip it, you still get the lead, but it’s clearly flagged as Unverified. That way, you can decide how much effort to invest. Agents using OTP tell us this feature instantly saves hours every week.

4. Make Your Budget Work Harder

Every click costs money. And every fake click drains your budget without any chance of closing a deal. Most agents don’t realise that you can actually recover some of this wasted spend.

👉 What ProjectSG Does: With our GCLID refund process, we track invalid clicks and submit refund claims directly to Google Ads. This means you’re not just protected — you also have a chance to claw back part of your budget. More savings = more dollars to reinvest in genuine leads.

5. Report and Strengthen the System Together

Spam isn’t just your problem. It affects every agent running campaigns. The more cases get reported, the smarter the detection systems become.

👉 What ProjectSG Does: Whenever you flag timewasters or spam, we feed that data back into our FraudDetect™ system. This improves protection not just for you, but for the entire ProjectSG community. In short: when one agent reports, every agent benefits.

Why Spam Can’t Be Fully Blocked (And Why That’s Okay)

Here’s the honest truth: no system in the world can stop 100% of spam leads. Why? Because spammers are constantly evolving. Many hide behind rotating IP addresses, Cloudflare proxies, or Apple Private Relay. These tools refresh constantly, making it impossible to block every attempt without also excluding real buyers who rely on them for privacy.

That’s why instead of chasing the impossible, ProjectSG focuses on what actually matters:

✔ Detecting suspicious activity.

✔ Filtering and flagging leads.

✔ Giving you visibility into which enquiries are worth your time.

This way, you spend less time second-guessing, and more time closing deals.

The ProjectSG Advantage

Property agents are busy enough without wasting hours on junk enquiries. With ProjectSG, you get:

• OTP-Verified Leads that are easier to prioritise.

• Smarter Campaigns that learn which buyers are genuine.

• Real-Time Detection of fake or competitor-submitted leads.

• Refund Opportunities that make your ad spend work harder.

• A Community Shield that grows stronger with every report.

Spam may never disappear completely, but with the right system in place, you can finally take control of your leads and focus on what matters: closing real buyers and growing your business.

👉 Ready to stop wasting time on fake leads?

Book Your Complimentary Campaign Projection Report today and discover how ProjectSG’s OTP-verified ecosystem can give you an edge in your next new launch campaign.